We had the pleasure of contributing to the Sprite Cool campaign, where our role was to help recreate a fictional festival environment from the ground up, large-scale installations, scenes, and logos integrated across the entire set.
Our work centered on concept art and digital matte painting. Early in pre-production, we explored multiple compositions to establish the right tone and visual balance for the commercial, a phase we consider essential to any successful environment design project, whether for advertising, film, or broadcast.
We ensured the DMP was ready to integrate seamlessly with the live-action footage and the production pipeline.
