We delivered digital matte painting and environment design for Bud Light’s Super Bowl campaign. Our work focused on refining landscapes and developing the hacienda architecture, ensuring its seamless integration into the environment. Through detailed scale studies, lighting refinement, and terrain blending, we created a cohesive, cinematic VFX environment.
For this second commercial, our focus remained on background environment design, but with a new creative challenge. We transformed the landscape into a suburban neighborhood, adding custom vegetation, houses, and environmental detail to build a believable residential setting. In the final shot, we pushed this further by creating the house frame from scratch.
