Discover Pompeii, As If It Were Today
Come se fosse oggi, this idea guided the whole narration.
Huge thanks to our client Brave Duck + Robots for trusting us with this project. We worked closely with their team to find the right art direction for the hero image, going through several iterations before landing on this result.
One of the key elements was making the visitor feel like the protagonist of the story, letting the past come alive in the present. Brave Duck + Robots wanted a visual that was cinematic and poetic, evocative yet minimal, and that balance guided every choice we made.
The project isn't fully out yet, but we can't wait to share more behind the scenes soon.